Grant Orchard of London-based animation house Studio AKA (http://www.studioaka.co.uk/) visited our class and gave us a very interesting talk about their company. He played us a showreel which consisted of a handful of their work such as adverts for Lloyds TSB and an various idents created for a number of companies. He paused it at certain points to explain which processes went into the films and how an animation company works differently to how an independent animator would which I found very helpful as it gave us an insight into the industry.
My favourite film from the showreel we were shown was an advert they made for the National Lottery which Grant referred to as The Big Win. I had seen the studio’s Lloyd’s TSB adverts on television before Grant came in for a talk and I remember thinking that the visual style was quite unique, so it wasn’t a surprise to see the same visual identity in this advert.
I found Grant’s talk very enlightening and it was a joy to have seen such a large variety of amazing work. Check out this mini showreel on YouTube for just a bitesize chunk of what their portfolio consists of.
